About Us

About the Deaton Group

Deaton Group LLC is a consulting firm that guides for- and nonprofit organizations with strategic planning, research, and business execution. With more than 20 years of experience, Deaton Group has partnered with organizations worldwide ranging from startups and nonprofits to global conglomerates to improve growth, manage change and transformation, and develop strong strategic foundations to build and sustain their brands.

We know that organizations can overcome their toughest obstacles and reach new levels of success through sound strategy. We’re here to make that happen.

About David Deaton

David Deaton, founder of Deaton Group, LLC, has over two decades of experience transforming organizations through strategic planning, market research, and effective execution. As the former Director of Strategy and Market Research for the CFA Institute Asia Pacific region, David has extensive experience in both qualitative and quantitative market analysis. He then went on to become Global Strategic Planning Director where he developed organizational strategy and departmental alignment, guided new teams and projects through effective launches, helped teams plan for implementation, and provided group facilitation for departmental strategic planning.

During his tenure, David has led strategic planning sessions in Argentina, Brazil, Uruguay Mexico, Canada, Cyprus, Greece, Hungary, Bahamas, China, Indonesia, Malaysia, and many cities throughout the United States. As an independent consultant, David has helped growing companies define their success, helped nonprofits establish their missions and organizational designs, and advised startups on direction to harness their energy and innovation towards success.

In addition to running Deaton Group, David is also the director of Charlottesville Alliance FC, a nonprofit semi-professional soccer team competing in the NPSL which aims to help underprivileged youth in Charlottesville, VA.

We know that organizations can overcome their toughest obstacles and reach new levels of success through sound strategy. We’re here to make that happen.